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picture News November, 23 2017
image: Export to Sweden and the Nordic Markets Export to Sweden and the Nordic Markets

- Sweden and Finland are Estonia's biggest export markets with a 30% total export share in 2009, said Rein Malm as he opened SCCE's After Business Hours meeting on experiences made and ideas generated connected to Estonia's exports to Sweden and the Nordic Markets.

- In 2009 Finland's share of Estonia's exports was 18%, followed by a 12% share for Sweden, continued Rein Malm. Denmark and Norway ended up on a shared 6th place with a 3% share respectively, with Latvia and the Russian Federation (9% each), Germany (6%), and Lithuania and USA (4% each) in between.

Hillar Lauri - President and CEO of SMIS International, and Mikael Orkomies - Partner at Excedea, shared their experiences on the Estonian export markets and the meeting reached a consensus on the most important issues to realize and respect for a successful outcome of entering the Swedish and Nordic export markets:

Do your homework

Study and analyze the markets; Who are your potential customers. What is competition offering, how are they working, and what distribution channels do they use. Are there any rules, regulations and demands you have to fulfill when entering an export market with the goods or services you offer.

Be realistic

Exports take time and cost money! Make a realistic market plan and back it up with sufficient funds! And, compare the time and money you have to invest with the projected income. If you end up with a minus you simply have to adjust your plans!

Get a local partner

Get yourself a local partner and use the help and support of his or hers organization. It is your goods or services you are about to export, not your own mindset and set of values. English is indeed a universal language - but it is not the mother tongue of Estonians, Swedes, Finns, Danes or Norwegians. A local partner will take you around the language barrier, minimize the risk of misunderstandings, maximize the impact of your arguments and added sales values offered, and thus make your business local on the export market.

On behalf of the SCCE Council I would like to thank
Rein Malm, Hillar Lauri and Mikael Orkomies for sharing
their experiences with us. My thanks also go to the
Three Sisters Hotel for a nice set up and a delicious
Afternoon Tea Buffet.

Sincerely,

Kristiina Sikk
SCCE Ombudsman

 

 



read more:
· Export to Sweden and the Nordic Markets


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