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picture News September, 23 2018
Radisson Hotel Group launched Radisson Hotel Group launched

Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin.

 The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent. Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.

The new go-to-market name, Radisson Hotel Group, capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (publicly listed on Nasdaq Stockholm, Sweden and headquartered in Brussels, Belgium) who has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.

Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The launch of the group’s new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.

Please read more on the link below.

Forwarded by,

Kristiina Sikk - SCCE Ombudsman



read more:
· Radisson Hotel Group


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