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picture Past events November, 21 2017
image: After Business Hours Seminar on Neuromarketing After Business Hours Seminar on Neuromarketing

Very welcome to join for a SCCE After Business Hours Seminar on Neuromarketing, arranged in cooperation with the University of Tartu.

Neuromarketing is a scientific field that applies the principles of neuroscience to marketing research. By using sophisticated technologies, neuromarketing study consumers' response to marketing stimuli in print advertising, TV commercials, webpages, as well as product packages.

At this seminar, Andres Kuusik - Associate Professor in Marketing and Kristian Pentus - Assistant in Marketing, both from the University of Tartu, will not only give us a brief on the technologies used for creating marketing materials that deliver high impact by being more attractive and more noticeable to the consumers. We will also get the opportunity to take an interactive part in a neuromarketing experiment!

Following a Q&A session and a sum-up discussion, a dinner buffet with wine will conclude our seminar.

 

Time:

Thursday, 4 May, 17.30 - 20.00

Venue:

The A.H. Tammsaare Conference Room on the 7th floor at Park Inn by Radisson Meriton Conference & Spa Hotel, Paldiski mnt 4, Tallinn

Cost:   

- SCCE Royal Members: 4 persons free of charge, additional guests EUR 25.-/person

- SCCE Members: EUR 25.-/person

- Non-members: EUR 45.-/person

A cancellation/no-show fee, EUR 45.-/person, will be charged for cancellations made after 28 April and/or for registered participants not showing up.

Register:

For planning purposes, please register as soon as possible and by Friday, 28 April latest: kristiina@swedishchamber.ee, Tel: (+372) 501 9813.

 

On behalf of the SCCE and the University of Tartu, I wish you welcome to our After Business Hours Seminar and look forward to seeing you.

Sincerely,

Kristiina Sikk

SCCE Ombudsman

 



read more:
· Neuromarketing


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