image 02.10.2023
EET 16:43:42
CET 15:43:42
Click for latest actual time
Focus focus preview Click on focus to view     image SCC Latvia
    image SCC Lithuania
    image Estonian Swedish Chamber
    image Estonian Swedes
barometer The Estonian
Economic Barometer
    image Key Economic Indicators
    image Foreign Direct Investments
    image Goods Exports and Imports
    image Balance of Payments

picture News October, 2 2023
image: "Your need to sell won't make anyone buy" "Your need to sell won't make anyone buy"

- You get the customers' attention when you sell something that matters to them, and not just to your own company, said Dan Mikkin, Partner at Brand Manual, at SCCE's After Business Hours session, Thursday 8 October.


- Getting there is a four-D process that can be divided into two contexts; the problem context including to Discover and Define, followed by the design context which includes to Design and Develop your product or service. 


- Competitive advantage is about closing the delivery gap. And that is what I and my colleagues at Brand Manual do for our clients; we close the gap between business and customer perspectives.  


- To put it short, it's not just about what you do, it's about how you do it, concluded Dan Mikkin.


We summarized this Thursday evening with a very inspiring teamwork session. Divided in groups, we picked a service we all knew and use. And, based on Dan's presentation, we analyzed what our respective service provider is selling and what we actually are buying. The outcome was indeed very enlightening.


On behalf of the SCCE, I would like to thank Dan Mikkin for a very interesting presentation which is available online at this link:


My thanks also go to Park Inn by Radisson Meriton Conference & Spa Hotel for a splendid buffet and a very nice set up. And, last but not least, my thanks also go to our members who all took a very active part in our After Business Hours session.





Kristiina Sikk

SCCE Ombudsman





read more:
· Brand Manua

< back
royal members
Pärnu Bay Golf
Saare Golf
Swedish Chamber of Commerce in Estonia  ·  GSM: +372 501 9813  ·  e-mail: info[at]