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picture News December, 5 2022
image: SCCE visited the E-Lux Showroom in Tallinn SCCE visited the E-Lux Showroom in Tallinn

- We started up our business in 1997 as an Electrolux brand shop in Tallinn, said Rein Türkson as he welcomed us to the newly remodeled and updated E-Lux Showroom at Mustamäe tee 24.

- In 2000, we became one of the pioneers in our trade as we launched an online sales program and in 2008, we took the decision to focus on B2B sales, mainly to kitchen manufacturers, building construction companies, kitchen studios, interior architects and designers. Consumer end users remain an important customer segment of ours and last year we started to remodel and update our showroom.

- Today Electrolux represent almost one third of our sales, followed by Smeg, Falmec and Franke as our other double-digit share-of-business brands. Additionally, we also offer our customers home appliances products from Bosch, Siemens, AEG, Scanberg and Whirlpool, concluded Rein.

Throughout the evening, we got hands on demonstrations on the home appliances products being on display and could also supply us from a delicious snack buffet, including Västerbottensost, both the cheese and the very tasty and classic Västerbottensostpaj, together with a glass of wine. And, we also got the opportunity to make us a glass of fresh fruit juice as well as a cup of freshly brewed coffee.


On behalf of the SCCE and all participants, I would like to thank Rein Türkson and his team for a very nice, cozy and interesting evening in the E-Lux Showroom.



Kristiina Sikk

SCCE Ombudsman

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