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picture News December, 5 2022
image: SCCE welcomes Swedish Match as a new Royal Member SCCE welcomes Swedish Match as a new Royal Member

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

Swedish Match has played an important role in the industrial and commercial sector in Sweden since the early 20th century. The Group also has a long history in the US and Europe through a number of acquired companies with solid traditions and strong positions in the US and European markets. The company history provides a background on how Swedish Match became the internationally successful group that it is today.

Tobacco operations within Swedish Match commenced in AB Svenska Tobaksmonopolet, in the form of a monopoly that was founded in 1915. The origin of the Group’s match operations can be traced back to Svenska Tändsticks AB, which was founded in 1917. The companies’ history merged in 1992, when tobacco products and lights operations were included in the Procordia Group. In 1994, they were joined into one group under the company name Swedish Match.

Swedish Match’s vision is a world without cigarettes.


Swedish Match
Avenue d’Auderghem 36, 1040 Brussels, Belgium


Cecilia Kindstrand-Isaksson, Director, EU Public Affairs
Tel: +32 2 234 39 16 (office), +32 494 69 28 11 (mobile)

Please join me in welcoming Swedish Match as a new Royal Member in the Swedish Chamber of Commerce in Estonia.



Kristiina Sikk

SCCE Ombudsman







read more:
· Swedish Match

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Swedish Chamber of Commerce in Estonia  ·  GSM: +372 501 9813  ·  e-mail: info[at]