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picture News December, 5 2022
The Image of Sweden The Image of Sweden

Just recently, SI - the Swedish Institute published a Study on the Image of Sweden in the Baltic Countries.

- The image of Sweden is positive in the Baltic countries. Associations with Sweden are overall positive. The Swedish society is perceived as stable and Sweden is associated with a high quality of life, says the Study.

- A media analysis shows that news reporting about Sweden was the most extensive in Estonia followed by Latvia and less extensive in Lithuania, continues the Study.

- In Estonia a large proportion of the general public has a positive view of Sweden, but a somewhat less favourable view of Swedish society. Respondents in Estonia to the largest extent state to have experiences of Sweden and respondents are also familiar with Sweden to a greater extent than in the other two Baltic countries, concludes the Study.


SI - the Swedish Institute is a public agency that builds interest and trust in Sweden around the world. SI works with Sweden promotion, cooperation in the Baltic Sea region and global development. SI’s Study on the Image of Sweden in the Baltic Countries is available on the link below.




Forwarded by,

Kristiina Brodén – SCCE Ombudsman


read more:
· The Image of Sweden

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