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picture Past events March, 7 2021
image: Genie Is Out of the Bottle or How to Cope with the New Competitive Reality? Genie Is Out of the Bottle or How to Cope with the New Competitive Reality?

Very welcome to join for a Thursday 2 February After Business Hours Workshop on the theme Genie Is Out of the Bottle or How to Cope with the New Competitive Reality?


The Workshop will be presented by Dan Mikkin of Brand Manual, a service design company.

“For a while now, the quality of the stuff you produce is no longer unique. Almost anything can be produced somewhere else – cheaper. What matters to your customer is no longer what you do but how you do it. New disruptive technologies come and change the face of economy as we know it – ride sharing affects traditional taxi business, e-commerce hits bricks-and-mortar shops, money transfer apps bypass banks,” says Dan.

“So how do you cope with the future? How do you keep loyal to your customer? What would make her stick to you and not diverge? A couple of case studies, both service provider and mass production based, will show how understanding your customer’s point of view may show the way. Without trying to buy your salvation by heavy advertising budgets,” concludes Dan his Workshop introduction.


During our After Business Hours together, we will also enjoy a Workshop Buffet with wine.


Date and Time

Thursday 2 February, 17.30 – 20.00 (get-together 17.30 – 18.00)



The Panorama Hall, Park Inn by Radisson Meriton Conference & Spa Hotel, Toompuiestee 27/Paldiski mnt 4, Tallinn



Grand Panorama room 6th floor

Direct access from the hotel entrance on the right, take elevator to the 5th floor and one floor via steps



Special price of 8 EUR for conference guests at Citypark parking lot in front of the hotel and back side and in garage.

Please register it at the front desk. Mobile parking counts hourly rate.


On behalf of the SCCE and Brand Manual, I wish you very welcome to this year’s first After Business Hours and look forward to seeing you.



Kristiina Sikk

SCCE Ombudsman

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