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image: Workshop "Corporate Culture: Understanding and" using "it in a positive way" Workshop "Corporate Culture: Understanding and" using "it in a positive way"
University of Tartu is pleased to invite you to participate in the workshop "Corporate Culture: Understanding and" using "it in a positive way" on July 4, 2018 in Tallinn.

The workshop will be conducted by Sonja A. Sackmann, Professor of Organizational Culture at the University of Munich, who advises many companies and institutions around the world, including BASF, BMW Group, Coca-Cola, Daimler-Chrysler, Ford, Lufthansa, Volkswagen Group and others.


The practical workshop will address contemporary information about organizational culture and its implementation with examples.


The workshop is in English and will be held at Hestia Hotel Europa, (Paadi 5, Tallinn, Northern Europe Hall).

The schedule:






Introduction to the concept of corporate culture:

Central components of corporate culture

Functions of corporate culture

How culture develops including potential subcultures

Corporate culture and performance




Coffee Break




When is it especially important to understand an organization’s culture?

Ways to understand and assess a company’s culture

“Using” culture in a positive way – the role of leaders


Workshop participation fee is € 125 +VAT per participant.


We look forward to bringing together leaders, staff leaders, entrepreneurs and people interested in the debate. As the number of places is limited, we recommend signing up as soon as possible HERE.


Additional information: Mai Olde, 737 6604,

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