The number of companies that use green marketing to grow their profits is increasing. The environment and human-friendly approach and cost cutting are becoming integral parts of business management.

The Nordic Council of Ministers' office in Estonia and MTÜ Ökomeedia invite you to a seminar to discuss the success stories, backlashes and specific features of green marketing and learn from the experience of experts from the United Kingdom, Finland and Estonia.

The main speaker at the seminar is green marketing guru John Grant. Grant, who has also worked for one of the world's leading home furnishings stores, IKEA, gives advice and analyses some specific cases he has come across in the 15 years he has spent working with international brands.

The CEO of the Estonian Development Fund, Ott Pärna, introduces the structure of green economy and takes a look at the future. Jani Niemi from Finland talks about the success of the Nordic ecolabel (the Swan), Hedi Leomar from the Environmental Information Centre introduces the European ecolabel and Rasmus Pedanik talks about the Green Programme created for entrepreneurs. Maris Ojamuru from Swedbank describes the steps taken towards greener banking.

Agenda and terms and conditions of participation: www.norden.ee/greenmarketing

The seminar is in Estonian and English; no interpretation is provided.

Time: Tuesday, 16 November 2010
Venue: Rotermanni Quarter, Rotermanni 5/Roseni 10, 1st Floor of The Brown House