image 08.05.2021
EET 19:25:57
CET 18:25:57
Click for latest actual time
Focus focus preview Click on focus to view     image SCC Latvia
    image SCC Lithuania
    image Estonian Swedish Chamber
    image Estonian Swedes
barometer The Estonian
Economic Barometer
    image Key Economic Indicators
    image Foreign Direct Investments
    image Goods Exports and Imports
    image Balance of Payments

picture Upcoming May, 8 2021
image: Working with Brand Sweden Working with Brand Sweden

What happens when you apply the concept of branding to an entire country? Can companies and nations co-brand on their identity? Why and how? What are the benefits and limits?

These questions will be discussed at a Thursday 27 May webinar featured by the Swedish Chambers of Commerce in France, UK and the Netherlands in partnership with SCI -Swedish Chambers International.

Sweden is one of the first nations in the world to have implemented an official nation branding strategy. The webinar speakers, Madeleine Sjöstedt – Director General Swedish Institute, Lena Herder - Country Retail Manager IKEA Sweden, and Simon Anholt - Independent policy advisor, author and expert in nation branding, will discuss how Sweden and Swedish companies may join forces in co-branding; how can a nation and companies reflect each other's assets and thus strengthen their positions?


Date and time: Thursday 27 May at 12.30 (Estonian time)

Cost: Free of charge for members of the SCCE

Registration: Please register online at

A link to the webinar platform will be sent to the registered participants.


On behalf of the SCCE and the Swedish Chambers of Commerce in France, UK, the Netherlands and SCI -Swedish Chambers International, I wish you very welcome to participate in the webinar.


Kristiina Brodén – SCCE Ombudsman




< back
royal members
Pärnu Bay Golf
Saare Golf
Swedish Chamber of Commerce in Estonia  ·  GSM: +372 501 9813  ·  e-mail: info[at]  ·  statistics