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picture Upcoming April, 12 2021
image: Working with Brand Sweden Working with Brand Sweden

What happens when you apply the concept of branding to an entire country? Can companies and nations co-brand on their identity? Why and how? What are the benefits and limits?

These questions will be discussed at a Thursday 27 May webinar featured by the Swedish Chambers of Commerce in France, UK and the Netherlands in partnership with SCI -Swedish Chambers International.

Sweden is one of the first nations in the world to have implemented an official nation branding strategy. The webinar speakers, Madeleine Sjöstedt – Director General Swedish Institute, Lena Herder - Country Retail Manager IKEA Sweden, and Simon Anholt - Independent policy advisor, author and expert in nation branding, will discuss how Sweden and Swedish companies may join forces in co-branding; how can a nation and companies reflect each other's assets and thus strengthen their positions?

 

Date and time: Thursday 27 May at 12.30 (Estonian time)

Cost: Free of charge for members of the SCCE

Registration: Please register online at

www.weezevent.com/27th-may-11h30-cet-webinar-working-with-brand-sweden

A link to the webinar platform will be sent to the registered participants.

 

On behalf of the SCCE and the Swedish Chambers of Commerce in France, UK, the Netherlands and SCI -Swedish Chambers International, I wish you very welcome to participate in the webinar.

Sincerely,

Kristiina Brodén – SCCE Ombudsman

 

 

 



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